Difference between link building and link exchange

[Jamestyler13]

closely related with each other, link exchange is a technique used for link building.

[adsystem]

Link building is the process of generating the back links for a website with the help of different SEO strategies.Relevancy and quality is matter in SEO work for generating log term results.
Link Exchange is the black hat technique and is banned by Google.In this people are exchange their website's links with each other.This is bad idea for SEO so avoid this.

[smsjosh99]

hi i am josh
in between link building and Link Exchange
which one is useful according to Google updated theory

[crescendo]

Agreement between two site we called Link exchange. Link building is referred as getting backlinks from forum, blogs, directors etc.

[fivebucksdeals]

I think link Building and link exchange is same term but link exchange old mouth talking word.

[roillinpr]

Link building means putting your links in someone's page and link exchange means putting someone's link on your page in return.

[ahsanabrar]

these are SEO techniques.link building is one sided technique 1 person build a link on the directory in relevant category and the link exchange is that 1 person give a link on his web site and another person also give a link on his web site

[villa]

Link Building is the Process of generating back links or can say relevant or quality back links for your website. Lot of techniques is available for generating back links. Use them with relevancy and quality. While link Exchange is the process of exchanging links between two websites. I think link building is good rather than Link exchange. After the Google Penguin update Link Exchange is totally banned by Google. So focus on the natural link building techniques for getting the long term results.

[prgetxhtml]

Link building is SEO technique in which you put back-links on other web resource by giving nothing back. Link exchange is kind of link building where to put your website link on other website you have to provide back-link to their website in exchange.

[Prakashbabu]

Link Exchange : This mutual understanding between two webmaster.

Link Building : A link which are created by himself or webmaster.

[amittrch]

Hi,
I am agree with watson123 answer.thanks

[razdev]

Hi,
Link exchange is interchange link between two webmaster and but linkbuilding means getting quality back link.

[anirban09P]

To summarize what fisicx said:

Link exchange = BAD

Link building = GOOD, assuming that it is based on attracting links due to the quality of your content

[ShreyaKoushik]

Link building is basically the act of spreading your website's link so that it can be scattered around the web in the hopes that many people will find them and eventually visit your site. This also helps in increasing your page rank when it comes to the search engines.

Link exchange on the other hand is a link building technique wherein an owner of a certain website communicates with other website owners so that they can "Exchange links" thereby promoting each other's websites.