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  1. #1
    Senior Member
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    Sep 2011
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    113

    Difference between SMO and SMM..?

    Social Media Marketing defined as a the use of community media sites to develop backlinks and driving traffic to a website this point distinguishes social media marketing and social media optimization. It Includes a list of the top 25 social media websites which helps a site in terms of popularity, search rankings and to drive links and traffic.
    Social Media Optimization is the process of optimizing a website to be more compatible by using a functionality such as RSS feeds and social media submission buttons.

  2. #2
    Registered User brainpulse's Avatar
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    Jan 2010
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    Noida
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    445
    SMO is stand for Social Media Optimization while SMM is stand for Social Media Marketing, both are the terms similar and related to Social Media Networking in order to get popularity.

  3. #3
    Senior Member
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    Nov 2012
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    156
    Social media optimization is all about exposing your website on social media channels like facebook twitter; it helps you in building good social media reputation and increase more traffic.
    Social media marketing is also an internet marketing strategy which makes use of social media outlets to promote a product. Most importantly it helps you in product promotion and interaction with customers.

  4. #4
    Registered User
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    Jan 2011
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    11
    Hello,

    Social media optimization (abbreviated as SMO) is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages.

    Social media marketing refers to the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

    Thanks,

  5. #5
    Registered User Engagedots's Avatar
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    Sep 2012
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    India
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    SMM techniques can include viral, catchy content and promotions but SMO aims to maximize the possibilities that viewers will visit the business website by naturing links and mentions in social media networks.

    SMO is the process of optimizing a website to be more compatible by using a functionality such as RSS feeds and social media.

  6. #6
    Junior Member
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    Jul 2012
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    28
    I think SMO and SMM are similar to each other. Those are using for the incrasing the ranking of our site.

  7. #7
    Senior Member
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    Apr 2012
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    1,019
    SMO is the strategy used to drive the traffic to your site from sources other than search engines. Some of the SMO
    techniques include blog commenting, social bookmarking, social networking, video and photo sharing.

    SMM Is an acronym for Social Media Marketing. SMM is a form of Internet Marketing using social network to promote
    business or website using tools such as Twitter, Facebook, YouTube etc.

  8. #8
    Senior Member
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    Mar 2012
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    SMO means Social Media Optimization..and SMM means Social Media Marketing..

  9. #9
    Senior Member mikeslough5's Avatar
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    May 2012
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    296
    Social media Optimization and Social Media Marketing both are the best way to get traffic and and promote our site.

  10. #10
    Senior Member
    Join Date
    Jan 2015
    Posts
    172
    SMO is the process of streamlining a website in ways that make it easier for visitors to share and spread site content across various social media sites.
    SMM focuses more on using social networking sites to generate interest, views, sales and interaction with a company or its products and services.

  11. #11
    Member
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    Jan 2015
    Location
    chennai
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    29
    SMO means witout money promoting website or service or product

    SMM means paying money then promoting website or service or product

  12. #12
    Senior Member
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    Jun 2013
    Posts
    270
    Agree with you. Social media marketing is costlier option than SMO. Content and product features become viral in Social media marketing while SMO works for SEO. Content gets more exposure in SMO activities.

  13. #13
    Member
    Join Date
    Feb 2015
    Posts
    55
    Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
    Social media making to the process of gaining website traffic or attention through social media sites.

  14. #14
    Registered User
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    Feb 2014
    Location
    uk
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    28
    Hello Friends

    When I first started building websites, I had never heard of the term SEO, let alone SEM. I knew that building a website was not enough.

  15. #15
    Senior Member
    Join Date
    Dec 2019
    Posts
    1,838
    The clear difference between the two is: SMO refers to on-page modifications on your website whereas SMM refers to activities taking place outside your website (on some other channels). In brief, SMO can be taken as a way to encourage SMM activities by visitors of your website.

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