If a company or an organization has a website then in order for it to appear on search engine results when someone types in a search phrase or keyword the search engine would have to obtain information about your site in order to determine its relevance to the search phrase or keyword used for a search. The search engine achieves this by 'crawling' the website which entails attempting to visit every link (page) and store the information (content) into a cache (this is a local storage area the search engine uses so it can quickly search it each time it receives a search request). It also stores each link that it has successfully crawled and just like a book, it creates an 'index' of your website. This is one function of many for the SEO, once it receives all the data of a website, it must be able to determine the 'relevance' of this data to any search phrase or keyword it receives.
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