How to differentiate the Search Engine Optimization and Search Engine Marketing?

[uthra]

What are the difference between Search Engine Optimization and Search Engine Marketing?

[tasolglobal]

As per my knowledge both are same thing. Search engine optimization means you optimize your website according to search engine standards to achieve top ranking and Search Engine Marketing is the way to market your website using platform as Search Engine.

The ultimate goal in both is to increase web presence using the Search Engines.

[john00]

Search engine marketing include both organic and ppc. We can increase our online business from both SEO and ppc.
Search engine optimization include only SEO which is called organic result. And we can popular our site with free of cost.

[jane18]

Search engine marketing and search engine optimization are linked with each other. seo is done to optimize the information for marketing over the Internet.

[nicksavoia]

In seo we use free techniques for website advertising while sem is paid marketing.

[swaroop23]

The main difference between SEM vs. SEO is that SEM is a paid strategy and SEO is an organic strategy. Like most things in the search industry, the definitions related to search marketing have evolved . Some marketers may consider SEM to be an umbrella term that includes both paid and organic strategies.