# Optimising your alt text
Making sure your images are optimised is easy and an essential part of basic search engine optimisation.
# Different types of spam
There are many types of spam, cloaking, hidden text, keyword stuffing, blog spamming the list is endless. I have noted down a few of the most prolific ones for reference
# Long term SEO
Once you have optimised your site and have improved the rankings on a few search terms this is the time to plan your on going optimisation campaign!
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