The first thing that brochure designing companies in Dubai must focus on while designing a corporate brochure for a client is that the brochure should be kept simple yet formal. Remember, the brochure that you are designing is not to be read by you only. In fact it will be read by masses. Thus do not design it on the basis of what you like and what you don’t. Funky brochures may be of help but often they cause negative impression of the brand. Here I would like to differentiate between the words ‘funky’ and ‘creative’. a funky brochure means a wayward one, designed in a way that only few can understand what it is trying to deliver. Whereas, a creative one has all the creativity in it while being simple for the readers to understand what it is trying to narrate about the brand. Thus the designers should keep the brochure as simple and informative as possible.
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