What is keyword proximity?
What is keyword proximity?
Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.
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Keyword proximity refers to the distance between the search term's individual keywords.
Keyword proximity is the distance pr closeness within a text between two or more keywords. For example if someone were searching for “Hotels in Singapore” you will expect a website that contains:
“There are a lot of Hotels in Singapore"
To rank higher than this one:
“Singapore has more than 100 hotels“
The keywords used in the search are closer in the first sentence, which makes it more relevant.
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