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Thread: Quality Score

  1. #1
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    Quality Score

    what is Quality Score of Ad? how it can be increased?

  2. #2
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    The google adward tool is used to find the quality score.
    It is improved by following strategies,
    >CTR
    >keywords
    >landing pages
    >create ad groups
    >cut your losses
    >ad text
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  3. #3
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    Quote Originally Posted by edwina View Post
    The google adward tool is used to find the quality score.
    It is improved by following strategies,
    >CTR
    >keywords
    >landing pages
    >create ad groups
    >cut your losses
    >ad text
    There are good details about Google adwords tools.

    Website Development Company in delhi

  4. #4
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    Possibly the most lucrative platforms to gain new customers online is through Google Ad Words. But then, there is such a thing called Google AdWords Quality Score that recompenses advertisers for being applicable to what a person is searching. It could make publishers to pay more than they have to, if ignored.
    In addition to your maximum CPC (cost per click, or how much you are willing to spend when someone clicks on your advert), your Quality Score decides your ad position in the sponsored search results. The higher your Quality Score, the lower the CPC Google requires to trigger the displaying of your ads. In order for your campaign to attain a higher Quality Score, you have to optimize your adverts with the help of the following recommendations.
    1. Relevance of your Ad's Text. To ensure that your ad text is relevant to the keywords searched, create keywords that are tightly and closely aligned. Let's say, if you sell 10 types of a particular produce, make a separate advert for each product kind. Although it will take a lot more time and effort than creating one ad for a single keyword, but the results you will get from targeted clicks will eventually pay off your advertising investment.
    2. Your Keyword's Click-Thru Rate. Optimize your ads by making your ad copy and body copy extremely relevant to your chosen keywords. This will greatly improve the response from your prospective customers; hence, a higher click-thru rate (CTR). You're giving Internet surfers precisely what they are searching for at the precise moment they need it, when your adverts contain highly related, targeted keywords.
    3. Your Historical Performance. It's important that you monitor your campaign's performance. Analyze your keywords and study the reasons why your keyword may not be achieving an optimum Quality Score. It's also important that you target your ad toward the singular and plural versions of your keywords separately. This will give you a definitive advantage against your competitors.
    4. The Content of your Landing Page. You can't afford to direct prospective customer to the landing page that doesn't contain what he is looking for at the moment. Hence, formulate a relevant landing page for each keyword that describes your product or service. Don't permit your potentials look for what is not there, but give them what they want immediately in your landing page.
    5. Your Website. Your website is your online store. Provide your customers something that will make them come back for more. Make your website fully operational, feature-rich, content-rich, and interesting. This will guarantee that your potentials will get something from your site, rather than from your competition.

  5. #5
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    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

    Ad Group-level Quality Score is a way to determine which areas you need to work on within a campaign. For instance, if you have a low keyword QS in one ad group, but your overall average is a 7, versus an ad group with an average of a 4, you get a clear picture of where you need to focus first. Working on your lowest average QS areas first helps you achieve a better ROI.

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