What is Digital Marketing?

[salman gee]

nternet marketing is quite literally marketing that makes use of the Internet world. It isn't just simply another channel of marketing; it is however, in fact a whole new approach to marketing which offers a greater understanding of consumer behaviour. To fully understand what digital marketing is, it's probably easier to describe what it isn't, for instance, print, radio, TV and billboards are not Internet marketing. The internet however, is at the heart of all things digital, offering a multitude of applications such as websites, email and instant messaging, along with encompassing things such as banner advertising, SEO (search engine optimisation), pay per click and blogging, though it's worth noting these few examples have only merely touched the surface. These applications and digital channels can all be used to launch campaigns for organisations, businesses and brands with the ability to reach a worldwide audience if desired, or even a more localised audience if need be. One of the huge differences betwee
n digital and traditional is possibly the speed of feedback. Feedback with digital marketing is almost instant and allows literally direct communication between advertiser and consumer, unlike a billboard where it's impossible to know how many people have seen it and made use of the information on it.

[Bluesky94]

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

[ShreyaKoushik]

Digital marketing is a process of using several of different techniques and tactics to advertise a business in the on-line market to reach customers by using web services. In the new generation, digital marketing has become one of the latest & innovative techniques for the promotion of products, brands and merchandise in an on-line market in very quick time.