What Is a Good Conversion Rate in PPC?
What Is a Good Conversion Rate in PPC?
The median was 2.35%, but the top 25% of accounts have twice that – 5.31% - or greater.
The average conversion rate in AdWords across all industries is 2.70% for search and 0.89% for display. The average CVR in AdWords across all industries is 2.70% on the search network and 0.89% on the Google Display Network.
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