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  1. #1
    Registered User
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    Jul 2016

    What is Content Marketing?

    Hello Friends,

    Please tell me what is content marketing.

  2. #2
    Senior Member
    Join Date
    Jul 2016
    What is content marketing?
    1. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
    Joe Pulizzi, Founder, Content Marketing Institute

    2. “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.”
    Robert Rose, Chief Strategy Officer, Content Marketing Institute

    3. “Content marketing is the process of developing, publishing, and distributing useful information that engages prospective customers and propels them toward purchase.”
    Anne Murphy, Director of Marketing Content, Kapost

    4. “Content marketing is about delivering the content your audience is seeking in all the places they are searching for it. It is the effective combination of created, curated and syndicated content.”
    Michael Brenner, CEO, Marketing Insider Group

    5. “Content Marketing is creating or curating non-product content — be it informational, educational, entertaining, etc — and publishing it to contact points with customers to get their attention, to focus on the topic around your solution, and pull them closer to learning more about you.”
    Sam Decker, Co-Founder & Executive Chairman, Clearhead

    6. “Content marketing is the process of developing and sharing relevant, valuable, and engaging content to target audience with the goal of acquiring new customers or increasing business from existing customers.”
    Amanda Maksymiw, Senior Content Marketing Manager, Lattice Engines

    7. “Content marketing is anything an individual or an organization creates and/or shares to tell their story. What it isn’t: A warmed-over press release served as a blog post.”
    Ann Handley, Chief Content Officer, MarketingProfs

    8. “Content marketing is all the marketing that’s left.”
    Seth Godin, Best-selling Author, Entrepreneur, Marketer, and Public Speaker

    9. “Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”
    Brian Clark, Founder & CEO, Rainmaker Digital

    10. “Content is the emotional and informational bridge between commerce and consumer. Building that bridge requires more than a budget, editorial calendar, and vision. It requires people who care, who love content, and what it can do for people. Not just what it can do for revenue, but rather how it helps people live their lives.”
    Jay Baer, President & Social Media and Content Marketing Strategist, Convince & Convert

    11. “Content marketing is advertising that delivers value to its recipient, not just an impression.”
    Chris Bolman, Director of Integrated Marketing, Percolate, Inc

    12. “Content marketing can be defined as the creation and distribution of meaningful insights, perspectives, and best practices that are valuable to a specific audience. The aim is to retain existing clients including doing more business with them and to attract new high-quality clients.”
    Bruce Rogers, Chief Insight Officer, Forbes

    13. “It isn’t advertising. It isn’t push marketing, in which messages are sprayed out at groups of consumers. Rather, it’s a pull strategy—it’s the marketing of attraction. It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”
    Rebecca Lieb, Principal, Conglomotron LLC

    14. “Content marketing is the alignment of customer needs with business goals through purposeful content.”
    Lee Odden, CEO, TopRank Marketing

    15. “A plan to grow and engage your customer base that is built around discovering what you can do for someone else, developing and delivering related content, and then measuring the results.”
    Robert McGuire, Owner, McGuire Editorial & Consulting

    16. “Content marketing is just solving the same customer problems as your product but through media you create and distribute.”
    Jay Acunzo, Vice President, NextView

    17. “Content marketing means educating your consumers about your product and your industry in a comprehensive and compelling way.”
    Elizabeth Pop Nikolov, Content Strategist, Venveo

    18. “Content marketing is an inbound methodology. Rather than interrupting prospects with sales pitches they don't care about, you instead demonstrate value to qualified traffic with content tailor made to solve their problems.”
    Zachary Chastain, Head of Community Engagement, Thought Labs

    19. “Content Marketing provides consumers with useful information to aid purchase decisions, improve product usage and entertain them while achieving organizational goals without being overtly promotional.”
    Heidi Cohen, Chief Content Officer, Actionable Marketing Guide

    20. “Instead of one-way interruption, [content marketing] is about delivering useful content at just the precise moment that a buyer needs it.”
    David Meerman Scott, Keynote Speaker & Bestselling Author, Freshspot Marketing

    21. “Producing, curating and sharing content that is based upon customers’ needs and delivers visible value.”
    Ryan Skinner, Senior Analyst on Brand Storytelling, Forrester Research

    22. "Successful content marketing means communicating effectively, making connections, engaging your audience, inspiring customer action, and providing something of value to your fans or followers."
    John Rampton, Founder & CEO,

    23. “It is a strategy of producing and publishing information that builds trust and authority among your ideal customers.”
    Neil Patel, Co-Founder, Crazy Egg & Hello Bar

    24. "Content marketing is engaging with your community around an idea instead of a product. What it is is to try to serve the community first, and sharing information, ideas and experiences that benefit others without directly asking for anything in return. What it isn’t is just a veil in front of a sales pitch."
    Dan Blank, Founder, WeGrowMedia

    25. “Content marketing is what web searchers are looking for.”
    Dan Blumenthal, Media & Branding Designer, The University of Arizona College of Medicine
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  3. #3
    Registered User
    Join Date
    Feb 2014
    Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing.

  4. #4
    Senior Member
    Join Date
    Apr 2016
    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

  5. #5
    Senior Member
    Join Date
    Jan 2013
    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.
    Last edited by jhonsmith123; 11-29-2016 at 02:24 AM.

  6. #6
    Registered User vedicastrologym's Avatar
    Join Date
    Mar 2016
    New York, United State
    Content Marketing is a Marketing strategy which helps to increase website ranking.

  7. #7
    Registered User
    Join Date
    Sep 2016
    HB-34/7,Behind Durga Mata Mandir, Pimpri Colony, Pune 411017, Maharashtra, India
    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

  8. #8
    Registered User
    Join Date
    Jan 2014
    United Kingdom
    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

  9. #9
    Registered User
    Join Date
    Oct 2016
    You use content in your post to attract customers buy that product. It's a review about product or service you receive.

  10. #10
    Senior Member
    Join Date
    Jun 2013
    Content marketing is an important part of website optimization. Sharing your content in various submission websites and also in Web2.0 blogs help to optimize keywords and build ranking higher in search engines. They also help to generate good traffic from various external sources.
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  11. #11
    Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action

  12. #12
    Registered User
    Join Date
    Jan 2016
    Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.[1] It is often used by businesses in order to:
    Expand their user base.
    Diversify their user base.
    Establish or Increase online sales.
    Increase brand awareness or credibility.
    Create an online community of users.

  13. #13
    Registered User
    Join Date
    Sep 2017
    It is the type of marketing that involves the creation and sharing of online marketing IT also focuses on creating and distributing valuable, and relevant content to attract the visitors or readers.It is process of creating high quality content to attract the audience.

  14. #14
    Registered User
    Join Date
    Sep 2017
    Content advertising may be a showcasing system about making Furthermore distributing valuable, applicable Furthermore reliable substance should draw in What's more get a unmistakably characterized crowd – with those goal of driving gainful client activity.

  15. #15
    Registered User 24x7servermanag's Avatar
    Join Date
    Jul 2017
    Content writing become the main part of the SEO . Now a days, it is used for attracting the new visitors and convert them into client. Main thing while content writing is you should have the quality content with to rank keywords. The contents should be productive, helpful and meaningful. It includes the posting the contents on sites, blogs or on social media.

    You should have the contents with the images so users gets engaged with your articles and spend more time on it which is helpful to improve the rank of the website. Guest posting, forum posting, blog posting are the various strategies which are used for the contents marketing now a days.

    Here are some more tips for you -

    1. Unique contents
    2. Length of content
    3. Keyword
    4. Infographics in the content
    5. Readability
    6. Presence of adds in the proportion

    Quality contents are the contents which are unique, has the keywords, understood by the visitors and keep visitors engaged.

    If you've posted quality contents then it will definitely increase the traffic on your website or application. From SEO point of view, if there are contents with high rated keywords then it will put your website on top rank. Contents are king because this is the way to impress and invite valued customer towards you.

    If there are quality contents then no need of advertising too, you will automatically get the hits.

    Now a days, best option for introducing your business is the social media now. Contents which you will placed on it will be followed by thousands of people at a time. It helps to increase the visitors on your website. You can place any type of contents on the social media. You can place audio, video, images anything.

    You can use the hash tags in it. Use maximum keywords while posting the contents. You will surely find the difference in the visitors and business.
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