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  1. #1
    Registered User
    Join Date
    Oct 2016
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    181

    How does website speed actually impact search ranking?

    Hii,

    Could any one tell me that the website speed impacted search ranking?

  2. #2
    Registered User
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    Feb 2014
    Location
    delhi
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    560
    While page speed is important to Google and for your rankings, it does also impact your user experience. And it is not a secret that a positive user experience often leads to better conversions.

  3. #3
    Registered User
    Join Date
    Jan 2019
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    531
    Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. ... Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

  4. #4
    Senior Member dennis123's Avatar
    Join Date
    Apr 2013
    Location
    Bangalore
    Posts
    2,632
    Hi Friends,
    The simple answer is that page speed does affect SEO. Page speed is a direct ranking factor, a fact known even better since Google's Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time. At Google, users come first.

  5. #5
    Registered User
    Join Date
    Dec 2018
    Posts
    555
    Yes, page speed will be a ranking factor
    At the moment, page speed is more of an indicator than a ranking factor. Unless your mobile site is extremely slow, you can still get decent rankings with average page speeds.

  6. #6

  7. #7
    Senior Member
    Join Date
    Nov 2018
    Posts
    950
    SEO Best Practices. Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. ... Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

  8. #8
    Senior Member
    Join Date
    Jul 2019
    Posts
    480
    Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages.Pages with a longer load time tend to have higher bounce rates and lower average time on page.

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