Do you know what referral spam is?

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If you don’t, you don’t need to worry because you aren’t the only one. Many marketers don’t know what referral spam is or how to identify it or get rid of it. This ignorance may create blunders when marketers use these inaccurate Google Analytics reports to take decisions regarding A/B tests, landing page optimization, conversion rate optimization, etc. this article will let you know all that you must know about referral spam and how to identify and remove it.

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If your Google Analytics is getting referrer spam, ghost spam or any other type of fake traffic or you would like to know whether you are getting such type of traffic.

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Referrer spam (also known as referral spam, log spam or referrer bombing) is a kind of spamdexing (spamming aimed at search engines). The technique involves making repeated web site requests using a fake referrer URL to the site the spammer wishes to advertise.