what is link exchange?

[Hitekschool]

Connection trade are most well known and compelling third party referencing way. That will enhance your site rankings in the web indexes.

[davidweb09]

To exchange of backlinks between 2 websites/blogs known as link exchange, an off-page SEO techniques.

[Michealdesouza]

A connection trade is a confederation of sites that works likewise to a web ring. Website admins enlist their sites with a focal association, that runs the trade, and thus get from the trade HTML code which they embed into their site pages.

[Hostfinch]

The practice of exchanging links with other websites. You place another site's link on your site, usually on a links page, and in return, the other site places a link on their site back to you. You exchange your site Url with the other website to get more traffic.