What is White Hat SEO?

[barbu5]

White hat SEO is creating backlinks naturally. If you do links yourself, even manually, it's black hat.

[steverandey]

In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO

[shubhum]

White Hat SEO is an ethical way of practicing the SEO techniques. It is one which follows search engine norms and regulations.

[wilburheath01]

More recently, white hat has developed two meanings in the realm of computer security and search engine optimization (SEO) practices, respectively. White hat SEO follows guidelines proposed by search engines and doesn’t try to beat the system to improve listings and/or make money. White hat hackers, also referred to as “ethical hackers," perform many of the same hacking techniques as other hackers or crackers: they identify security weaknesses in computer systems and networks. Instead of taking advantage of the weakness in a malicious way, however, white hat hackers expose the weakness in order to help the system’s owners repair it before there is a destructive security breach.