I’m currently working on SEO for a local client a tax accountant in Cranbourne — and looking to improve their local search visibility. We’ve already optimized GMB, set up location pages, and built some citations, but I'm exploring more ways to rank competitively in the area.

What are some of the most effective strategies you’ve used to promote service-based businesses in smaller suburbs like Cranbourne?

Also open to suggestions for backlink sources, content ideas, or any tips specific to accounting/tax niches. Appreciate your input!