At ICANN87 in Bali, registries and registrars are discussing the next round of new gTLDs. That gives hosting providers another question when choosing a domain partner.

More AI-focused extensions could attract customers. But an agent also needs accurate prices, clear order status and working DNS controls across the existing catalogue. Adding names without improving those tools only solves part of the problem.

Would a wider choice of extensions or stronger domain APIs matter more when choosing your provider?