If you manage domains for several websites, the .web priority period could mean deciding separately for each site.

Verisign announced its launch schedule on November 11 after ICANN approved the plan, and several registrars are already onboarding for it.

Sunrise: December 10, 2026–January 11, 2027. Eligible trademark holders with valid TMCH SMD files.

Priority Access: January 12–April 5, 2027. Most existing .com owners can register the matching .web through their current registrar, subject to availability.

General Availability: April 6, 2027. Open registration, first come, first served.

The announcement doesn't include pricing.

What would make one of the .com sites you manage worth matching in .web while leaving the others alone?