Here are some Content Optimisation Factors

• Page Title: use your keywords on page title.

• Use <h1> header tags: put your topic in <h1> header tag.

• Keywords Meta Tags

• Description Meta tag Keywords

• Add <alt> image tags: use Alternative Image Text.

• Use <h2> header tags for sub heading.

• Keyword Density: The percentage of times a keyword appears on your page, compared to the total number of words on the page.