How can I improve my online business?

[jlynn]

I would suggest using SEO, if you currently have a great easy to use website. But you can also create high interest by posting pictures of your clothing on instagram, facebook, or pinning to pinterest. I have received many sales by just being creative with my own personal business. Hope this helps.

[links123]

You should go for ebay and SEO

[Kathy Daunt]

Doing SEO is good option. According to me making deals often, using Facebook login might be convenient for your site visitors. Apart from this I have seen a recent article which tells how to make your ecommerce business successful. Please find it for your reference: http://apptha.com/blog/8-sure-fire-t...merce-in-2013/

[Jessicacis]

You can add your products on Google Merchant that will show your products and its prices right on the search results. For eg. you can search "Buy Mobile Online" on google you will find sponsored ads apart from the normal ads and organic results.

[2ne1]

Start by introducing the business to people you know. So that you have many different contacts.

[blessy_smith]

1. Online Commerce Convenient for customers Generates revenue Creates passive income Increases search engine results
2. Video Production cost is declining Keeps people on your site More compelling than text or photos only Flash video/Flash player are becoming ubiquitous
3. News Inform your visitors Control your message Improve search engine rankings
4. Customer Portal Allow customers to search: Current orders Previous orders Inventory availability Increase customer loyalty Reduce internal support costs 24/7 Operation
5. Training & Demos Product demos decrease the average sales cycle Online training is quicker and more cost effective than classroom training.
6. Surveys Hear directly from current customers, former customers, prospects and employees. Can be anonymous. Improve your products & services Quick & easy to deploy.
7. Email Newsletters Reach customers where they are Quick Cost effective Doesn’t replace direct-mail
8. Statistics Know your traffic stats Know your keywords Verify marketing efforts Cost effective Easy to use
9. Real-Time Customer Service Opportunity to differentiate Easy to deploy Functions like a phone system Help customers find what they need. Watch customer click-paths
10. Podcasts Keeps people on your site Integrate with iTunes Use RSS feeds
11. Mobile Websites Mobile website use is growing. It’s an opportunity to differentiate yourself. Your customers will expect it.
12. Recruiting Tell your story Pre-qualify candidates Apply online Recruit from your database

[Kathy Daunt]

Doing SEO is also good but apart from this there some things to do in your site.
-Make it mobile responsive
-Including mobile payment method
-The product description should be unique and clear
-Checkout process should be easy for the customers.
These are some simple steps to make the ecommerce business advancement. To know more about this please refer here

[harrylee1]

Now a days SMO and SEO are the best ways for improving my online business. But personally SMO is more effective today.

[Raju]

Online Business is helps in earning money through a website,If we have a website but can't a website then it is not beneficial of our business."Ignoring online marketing is like opening a business but can't telling anyone"

So we have a well optimized website having latest web design trends like call to action elements,navigation proper,proper landing page optimization etc.

because "Money Never start an Idea.it is the Idea that starts the Money"

I am sharing a post with you having 101 actionable points for making a website more sells ,read those informative points here :

fatbit.com/fab/101-actionable-points-to-make-your-website-sell/

[odigma.co]

One of the core values at my company is "Test everything; assume nothing!" That's because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you...until you test it. This applies even to your star-performing strategies, because there's always room for improvement.

The bottom line is, testing is the only way to discover what works--and what doesn't--on your website, and it's the best way to start increasing your sales exponentially. And if you take the plunge and use just one of the following tests, you'll learn just how true this is, especially when you start seeing a dramatic improvement to your bottom line.

Test #1: Offer just one product or service on your home page. Do you sell a number of products or services on your website? If so, I'd strongly recommend you test whether or not this is the best strategy for you. We've found that offering fewer products in one place with more copy describing those products always translates into higher sales.

It's all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal detail about each one, if you offer just one product--or one set of related products--you can really focus on one key set of benefits and answer all the possible questions and doubts your visitors might have about your product. And you don't have to stop selling your other products--you can always offer them to your customers from other web pages or by using follow-up offers ( see Test #12 )

Of course, the only way to find out for sure if this will work with your target audience is to test it! Write a sales letter for your lead product, and put it on your home page. Then run the test for a week or two to see how it increases your sales.

Test #2: Reposition your opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers. Your opt-in offer is your tool for gathering your customers' e-mail addresses and building your e-mail list, which allows you to regularly keep in touch with your subscribers, build relationships of trust and loyalty, and sell them your products or services.

But did you know that where your opt-in offer appears on your site can have a huge impact on how many subscribers you attract?

If you don't use a long sales letter, test placing your opt-in offer in as prominent a position as possible on your home page--the top left of a page is where visitors' eyes are often drawn first. At the very least, test placing your opt-in in the "top fold" of your home page--the area of screen first visible to a visitor before they scroll down the page.

If you have a long sales letter, you should test placing your opt-in offer within your second "page" of text--after you've grabbed your visitors' attention by identifying a problem they have and established your credibility by impressing them with your credentials, experience and glowing testimonials from happy customers.

You should also test placing your opt-in offer on every page of your site so it's always in front of your visitors, and try placing it in a "hover ad" (see below). The more sign-up opportunities you provide, the more subscribers you're likely to get. Test it and see.

Test #3: Add impact to your promotions with hover ads. I'm sure everyone's familiar with pop-ups: They're the small windows containing a special offer or other information that sometimes "pop up" when you visit a website. Love 'em or hate 'em, pop-ups have been a very useful, online marketing tool for years. However, because a percentage of internet users disliked them, Google, AOL, Netscape and others developed pop-up blocking software to combat them.

Of course, internet users should be able to choose whether or not they want to view pop-ups. However, much of this software automatically blocked pop-ups, meaning visitors to a site started missing out on valuable information that could benefit them.

But that was before we discovered a very impressive technology that actually lets you use ads that behave like pop-ups but that aren't pop-ups--so they don't get blocked. They're called hover ads, and they're well worth testing on your site.

In fact, when we tested adding a hover ad to our site, sales increased by 162 percent! These ads are effective because they put important information, such as your opt-in offer or a special limited-time promotion, right in front of your targeted visitors.

You can test placing your opt-in offer in your hover ad to see if that boosts subscription numbers. When we did this, 86 percent more people subscribed to our newsletter. You can also test how many more people click through to a special offer page on your site through a hover ad vs. through a regular link on your home page.

Test #4: Feature different benefits in your headline. Your headline has a huge impact on your sales. It's often the first thing visitors to your site see so it must grab their attention and compel them to read your sales letter.

A successful headline should highlight a problem your target audience faces and stress the main benefit of your product or service in solving this problem. Let's look at an example that illustrates how a headline can be changed for maximum impact.

One of our clients was using the following headline on his site: "Box4Blox--The Amazing Toy Storage Box For Lego." The problem with this headline is that it tells you what the product is, but not what it does for you. It doesn't give a visitor any good reason to continue reading the rest of the page.

Contrast that one with this: "Finally! Discover the Secret That's Got More Than 50,000 LEGO-Crazy Kids Worldwide Actually LOVING Clean-Up Time!" This headline presents a major benefit of the product and a solution to a problem--in this case, how to get kids to clean up after themselves and actually enjoy it.

Test #5: Establish a problem in your copy and show how you can solve it. In the first few paragraphs that appear on your home page, you need to go into more detail about the problem you introduced in your headline--showing your audience that you relate to them. (Only when your audience feels you understand their problem will they feel confident that you can solve it.)

Once the problem is established, you can then begin introducing your product or service as the solution to this problem. By emphasizing exactly how your product or service will solve your reader's problem, you're guaranteed to see a boost in sales.

Test #6: Add credibility to your copy--and enhance your visitors' trust in you. It's vital that your sales copy establishes your credibility: It's through this process that your visitors come to trust you and feel comfortable enough to buy from you. There are several ways you can do this effectively and we'll talk about two of the quickest and easiest ones here. If you're not already using these techniques, revamp your copy and test it against what you're using now. You'll be surprised by the difference.

One of the best ways to establish your credibility is to include customer testimonials in your sales letter. These should be excerpts from genuine e-mails or letters from customers expressing how your product or service helped solve the particular problem they faced. This last point is important: A customer testimonial that states how your product benefited them is much more effective than one that just says something like, "Your product is great!"

You can also enhance your credibility by adding a section to your copy that outlines your credentials, experience and any background information that makes you qualified to solve your target audience's problem. Your aim should be to effectively convince readers that you are the best person to offer them a solution to their problem.

[Raju]

Yes Online reputation is necessary for a website or brand,because people before hire think and compare.So we have a good reputation over the WWW.

[PoolrepairLV]

PPC would have been faster if you have the money to spare. But I'm assuming you don't have much so I say stick with SEO and SMO. But I believe SMO can bring in more customers to your site.

[JunkoForonda]

I guess promotion is very critical here. It is highly important for getting more and more traffic to your website and hence giving a rise in business.

[Alvin]

Hi, Online business is very good for us.We use SEO and also ebay for online business.
Carry out free customer satisfaction surveys to get quick customer feedback on new products, services as well as any aspect of your business proposition.

Sell your products and services 24/7/365 all around the world .

[Kathy Daunt]

Nice question. There are some ways to increase the conversion rate for your online store. Try to build high conversion rate by redesigning your website, placing easy search option, secure and fast checkout, server performance, doing SEO and so on. To know more in increasing the conversion rate please visit: http://bit.ly/1dfE63v