SEO and PPC both have their fans and detractors, but what many people don’t realize is that they work best together.
SEO gets long-term results, but if you need to get something immediately, SEO and PPC together combine a quick hit with long-term growth.

PPC ads give you good data, fast. Want to know whether you should optimize for expensive watch” or “Top luxury watch”? Try a PPC campaign first, to see which one converts more visitors into customers. Then use SEO to get long-term traffic.