In my opinion there are few things you need to consider to be a successful reseller.

> Understand Your Business

This is one of the important thing that you should be aware about as having the knowledge about what you do is the basic qualification your customers would appreciate in you.

> Establish your goals

You need to be sure and precise about what are you trying to accomplish before you start.

> Establish your target audience

I would call this as the most important aspect. Having a targeted audience and designing your packages which suits their requirement is what helps you get sign ups.

> Set Your Budget

You should be on top of the budget that can be spend for each and everything. From the Reseller account to advertisement and so on.