Why Country Specific Hosting Is Important for Marketing

[johnmarsh]

Something not many people know when choosing a web host is the importance of choosing a host that will aid your marketing and your website’s niche. This can be very important if you are running an online store depending on the geographic region you are focusing on. So first let’s start with an explanation of why this all depends on who your site’s visitors will be.
Most internet connections are very fast but it still matters where the physical server is hosted in terms of speed. If I was starting an online store focusing on customers in Texas the site is going to server faster to people from Texas if it is in Texas. Similarly if you are building a site aimed at United Kingdom residents you don’t want the server to be in the United States or even Europe in some cases. By hosting in a location near your customer base you are speeding up their access time to the server. This might not seem like a big deal but in a number of studies the importance of a quick loading page can mean a big difference in the number of conversions. Or if you are hosting a game server ping time will obviously matter when you are shooting your next zombie.
In terms of marketing it is also important in the eyes of Google and other search engines. One of the many factors for knowing whether they should rank you in a country specific search engine is dependent on your IP’s location as well as your domain name ending. By using a host in the country your site is serving you is sending one more indication to Google of where you should be ranked.
We have had plenty of customers at UK2 who came to us from USA based hosting and after they started using our servers which are in the United Kingdom they found that conversions increased and they had lower shopping cart abandonment rates. Which when you are running an online store are two very key factors. This is also why we offer our customers dedicated server hosting in both the United Kingdom and USA, we want to be able to give them the best of both worlds.

[Szise]

These days the US servers are very fast in Europe, from the SEO point of view has very very low effect. IMO

[bermuda]

The location and IP of the servers and hosts can be very important regarding the SEO of the sites. The more important thing is the links IP addresses.

For example, for having a top ranking site in UK it is needed having a lot of quality links added to your site and from co.uk domains.

[Alpha Aleta]

Most companies fail to reconise who they're selling to. It's important to find lots of different places to advertise. Personally I realise I cannot battle most american prices, as UK servers come with a premium. Therefore i market them at people in Europe. Be this small businesses, resellers, or just induviduals.

[rumsfo]

For the so called SEO effect you need to undertand that uptime id very important and that does't matter where web hosting is located

[akki.webmaster]

But i think more than hosting service, it depends on domain on which you are targetting. hosting can be from anywhere in the world, domain is what you got to select right to target right market.

[alemcherry]

But i think more than hosting service, it depends on domain on which you are targetting. hosting can be from anywhere in the world, domain is what you got to select right to target right market.

Not exactly. Google.co.uk, for example would rate sites with UK IP address few positions above a site hosted in US with everything else being equal. This is well known fact and very important for any kind of business that depends on seach engine traffic. More than just the speed, I would rate a better SERP as the single most reason to host locally.

[jaesonlewis]

Nowadays it doesn't make much difference which country your site is hosted in. The latency will negligable.

Also new underground cables are being laid, so it will be even less of an issue.

[kumar80]

Hosting and IP's are also helpful in getting satisfactory results from the resource as from SEO point of view.

[sojankf]

If your targeted audience is from a specific country then the server located in that country is help you to get more customers through search engine and more speed for web site, but your audience from whole world then the server location doesn't matter.

[~ServerPoint~]

sojankf please check the thread title before start posting. The thread is closed now