>Self-created, non-editorial links
This type of link is generally frowned upon these days, as it often falls in line with black-hat practices that aim to fool the search engines into thinking a piece of content is relevant and important when it actually isn't.Due to these links not being editorially given, they inherently carry less weight than the other types of links. In the past, they have been useful for some SEOs working on certain websites, but you should use great caution in their implementation now