One of the reasons people cite most often for shopping online is that they can review and compare dozens of stores and products at once. People don't need to travel from store to store or aisle to aisle, instead they just need to navigate from one webpage to anohter comparing the online stores and the wares of those stores.
The only resource that can rival money today is time. As a result, “saving time” is often cited above “finding the lowest price” as a reason for shopping online. People that are shopping online are knowingly trading immediate gratification (getting the product now) for time savings and the other benefits of online shopping.





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