The number of unique visitors to podcast websites has increased by 10% since 2016. And now, over 28% of people say they have listened to a podcast in the last month, compared to just 26% in 2016. This is likely due to the explosion of personalization technology such as smartphones, apps, and streaming services delivering content according to users' interests. People are more inclined now than ever before to listen to podcasts so it's important that your website conveys the best possible first impression. Here are eight steps you can take to ensure that your site can be easily found and identify ways for you to increase your leads and sales. Enter your email below for step-by-step instructions on optimizing your podcast website with SEO, content marketing and lead generation strategies that work today.