Backlinks are one of the essential factors in SEO ranking. It is an off-page SEO technique for improving your website’s ranking. To create a link, you should use relevant and effective keywords which help you to get ranked. It is a link from one website to a page on another website. It is also known as inbound, incoming, or one-way links. Links are a gateway that transfers the users to the related desirable information by clicking on them.
Benefits of backlink:
improve brand awareness
increase traffic to the websites from referral sites
helps in building relationships between the websites
helps in creating trust and authority
gives better visibility to the sites
fewer chances of a low- bounce rate