There are many factors that can impact a website's SEO ranking, but here are some of the most important ones:

Content quality: The quality of the content on your website is one of the most important factors for SEO ranking. Your content should be informative, relevant, and engaging to your target audience.

Keywords: Keywords are the terms and phrases that people use to search for content online. Including relevant keywords in your content and metadata can help search engines understand what your website is about and improve your ranking.

Site structure: Your website's structure should be organized and easy to navigate, with clear and concise URLs, page titles, and meta descriptions.

Page speed: Website loading speed is a key factor in SEO ranking, as slow-loading sites can negatively impact user experience and increase bounce rates.

Mobile optimization: With more and more people accessing the internet on mobile devices, mobile optimization is critical for SEO ranking. Your website should be responsive and mobile-friendly to provide the best user experience for mobile users.

Backlinks: Backlinks, or links from other websites that lead to your site, can improve your website's authority and credibility in the eyes of search engines.

Social signals: Social media engagement and shares can also impact SEO ranking, as they can indicate relevance and popularity of your content.

These are just a few of the many factors that can impact a website's SEO ranking, and it's important to regularly monitor and optimize your site for best results. So its better to do these things by hiring a website development company because they will know better which Keyword will work for their website so that their website ranking can be improved.