Rich results, also known as rich snippets or rich cards, are enhanced search results displayed by search engines like Google. These results provide users with more information than traditional search results. Rich results can include elements like images, star ratings, reviews, product pricing, availability, and more, depending on the type of content.

Rich results help improve the visibility and click-through rate of a website in search engine results pages (SERPs) by providing users with more relevant and helpful information directly in the search results. They are achieved by implementing structured data markup on a website, which helps search engines better understand the content and its context.