When choosing a website builder for a business, it really depends on the type of business and what they need. Here’s a quick overview of three popular platforms:

1. Wix
Pros: Super user-friendly with a drag-and-drop interface, tons of modern templates, and a great app market for added features. It’s perfect for small businesses or local service providers looking for a straightforward setup.
Cons: Limited customization once a template is chosen, and ecommerce features aren’t as robust for larger stores.
2. Squarespace
Pros: Known for stunning, responsive designs and built-in ecommerce features. It’s a solid all-in-one solution, making it great for creative professionals or small to medium-sized online shops.
Cons: Can be a bit tricky to navigate at first and tends to be pricier than some alternatives.
3. WordPress (Self-Hosted)
Pros: Offers unmatched flexibility with thousands of themes and plugins. It's perfect for businesses expecting to grow since it can handle anything from simple blogs to complex ecommerce sites.
Cons: More complex, requiring some technical know-how for setup and maintenance.

Thus, for local service providers, go with Wix for ease. Squarespace is great for creative professionals who want beautiful designs. And if your client is a larger business or plans to scale, WordPress is the way to go for maximum customization.

Discuss your client’s specific needs and comfort level to find the best fit!