Keywords are specific words or phrases that people type into search engines when looking for information, products, or services. They help websites appear in search results, making them an essential part of SEO (Search Engine Optimization). Using the right keywords helps attract more visitors to a website.
1. Short-Tail Keywords : These are 1-2 words long and very broad. Examples include terms like Shoes or Digital Marketing. While they bring high traffic, they are highly competitive, making it harder to rank for them.

2. Long-Tail Keywords : These are 3 or more words long and are more specific. For example, a search query like Best running shoes for women is a long-tail keyword. Long-tail keywords typically have lower competition and attract a more targeted audience, leading to higher conversion rates.

3. Branded Keywords : These keywords include a brand name, such as Nike shoes or Ducat training institute. They are useful for promoting brand recognition and are often used by businesses to strengthen their identity online.

4. Non-Branded Keywords : These are more generic terms that do not include any brand names. An example would be Affordable shoes online. Non-branded keywords are ideal for attracting visitors who may not be familiar with a specific brand and are searching for general information.

5. Transactional Keywords : These keywords indicate buying intent. People who search using transactional keywords are often ready to make a purchase. Examples include Buy laptops online or Best SEO tools for purchase. These keywords can be highly valuable for e-commerce websites and businesses selling products or services.

6. Informational Keywords : These keywords are used by people looking for answers or information. For example, How to start a blog or What is SEO are informational keywords. They are useful for content creation and help attract visitors who are seeking knowledge or solutions to problems.