
Originally Posted by
robwilley7
I believe that the greatest benefit of Social Media Optimisation is the instant exposure and influx of inbound links that a site creates. By luck, a significant portion of your new links will be coming from quality sites in your field. However, if not, these effects are often short-lived and traffic alone doesn't equal conversions and increased revenue for most sites. You need to be able to capture those first-time visitors and convert them into loyal site community members.
The real benefit to optimizing your site for social media is it inspires you to create excellent and keyword-rich content, that will in turn build your online and offline brand, increase quality inbound links, make you a subject matter expert, and expose your content to thousands of new visitors. It reinforces what you should be working towards through your search engine optimization campaign.
You can achieve the following five benefits with Social Media Optimization:
1. Increasing your inbound links
2. Bookmarking the content
3. Making customer
4. Participating with community users
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