Some Basic Principles of Web Design For Internet Marketing:

The success of any Internet Marketing campaign is the ability to not only generates traffic to your Website, but capturing the interest of the visitor once he's on your site. There are a number of techniques that the best Internet Marketing Strategies employ to ensure that their Website Design encourages a user to linger.
To a great degree all Internet marketing strategies - article, blogging, search engine optimization and email marketing, depend on the quality of your Website design to close the sale. As you design and continually refine your Website, maintain constant focus on what you are trying to accomplish, what
message you are trying to communicate. All the principles in the world are worthless without vigilance to your ultimate objective.

Here are some fundamental rules of thumb to observe to make sure your Website performs well:

Have a simple and clear navigation

Have a clear indication of where the user is

Don’t use excessive banner advertisements

Don’t use splash pages

Avoid using audio on your site