An active social presence is the key to quality traffic. Here’s how,
- Post crisp, interesting wall posts frequently
- Promote your Facebook fan page as email signatures
- Write on related walls
- Interacting with your audience (organizing contests/ polls etc)
- Connect your twitter profile with your Facebook page
- Distribute coupons
- Add Facebook widget on your website
- Get people to join via SMS

The idea is to keep the ball rolling and plan moves to indulge your existing fans...