What’s the difference between landing page optimization and conversion rate optimizat

[makoo]

What’s the difference between landing page optimization and conversion rate optimization?

[handmaderug]

Hi Friends,

Conversion Rate Optimization: Conversion Rate Optimization (CRO)in simpler terms refers to the process of boosting the number of site visitors. Also these visitors are the ones who actually respond to a certain pop-up or button on your site. Such actions may involve filling a form, placing an order or even commenting/sharing/liking a content. For Quality CRO, it’s important to recognize how a visitor responds to certain features, and what exactly he/she looks for in a site. That way, you can remove those elements which prevent them from taking further action and become your customers.

Landing page optimization: (LPO) is the process of improving elements on a website to increase conversions. You can define Landing page optimization as a subset of Conversion Rate Optimization (CRO), as in the fact that improving your landing page activity is a part of improving your overall Conversion rate statistics. For Landing Page Optimization A/B testing is one of the better strategies to improve the conversion rates.

[WoodsPainting]

Hi All,

CRO can be defined as marketing optimization process that follows the frame work to increase the percentage of visitors completing your goal action.

Conversion rate optimization is focused to convince more of your website visitors to take the desired action you want them to take on your website, Landing page, or within a campaign

Landing Page optimization(LPO):

LPO can be defined as the process of improving elements on a website to increase conversions.

Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.

[nicksavoia]

To optimize a single page website - landing page optimisation.

To increase your business leads in conversion rate optimisation.

[jayam]

Conversion Rate Optimization: Conversion Rate Optimization (CRO)in simpler terms refers to the process of boosting the number of site visitors. ... Landing page optimization: (LPO) is the process of improving elements on a website to increase conversions.

[GeethaN]

Conversion Rate Optimization: Conversion Rate Optimization (CRO)in simpler terms refers to the process of boosting the number of site visitors. Also these visitors are the ones who actually respond to a certain pop-up or button on your site. Such actions may involve filling a form, placing an order or even commenting/sharing/liking a content. For Quality CRO, it’s important to recognize how a visitor responds to certain features, and what exactly he/she looks for in a site. That way, you can remove those elements which prevent them from taking further action and become your customers.

Landing page optimization: (LPO) is the process of improving elements on a website to increase conversions. You can define Landing page optimization as a subset of Conversion Rate Optimization (CRO), as in the fact that improving your landing page activity is a part of improving your overall Conversion rate statistics. For Landing Page Optimization A/B testing is one of the better strategies to improve the conversion rates.

A/B testing involves creating two different versions of your page(page A and page B) where both of them have a different headline. A/B testing software directs 50% of the traffic to page A and the other 50% to page B. Both pages have a CTA, and you can see which page (or headline) performs better.