What KPIs do you use in social media reporting?

[Dynapro]

What KPIs do you use in social media reporting?

[dennis123]

If you want to be sure that your social media marketing is driving great results, you should measure and improve these KPIs:

Impressions,
Social share of voice,
Applause rate,
Shares,
Brand mentions,
Active followers,
Average engagement rate,
Amplification rate, Conversion rate,
Click-through rate,
Bounce rate,
Post reach

[Propertyseo2020]

Below Kpi use in social media reporting

Reach
Impressions
Shares/Retweets
Likes/Reactions/Favorites
Comments/Replies
Link Clicks

[GeethaN]

Social Media KPIs for Reach
Follower Count. Perhaps the most obvious way to determine whether you're reaching enough people is to look at how many followers and fans you have on each platform. ...
Impressions. Impressions are a complicated metric to measure. ...
Web Traffic. ...
Share of Voice.