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It’s interesting to think of Googlebots as virtual spiders crawling about the vast internet. The reality is much less exciting since it is simply a...

Organic search refers to the results shown for a search query that excludes paid ads. Organic search results are decided based on a number of organic...

A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search...

There are many websites that are being created every single day and every website owner wants the website to be on top and therefore, to give your...

Five Reasons Why Customer Retention Is Essential Repeat Purchases Reduced Marketing Costs Word-of-mouth Advertising Less Price-Sensitive...

The title is the first chance you get as an ecommerce merchant to grab the attention of potential customers and stand apart from the competition. A...

A good Domain Authority score depends on your direct online competition. This competition includes companies that rank in search results for the same...

3 RISKS OF INFLUENCER MARKETING 1. Risk to Financial Stability 2. Influencer May Not Even Like Your Brand 3. It Doesn’t Translate To More...

5 benefits of influencer marketing 1. Access to younger audiences 2. Return on investment 3. Greater authenticity 4. Builds out your own...

PageRank is an algorithm used by the Google search engine to measure the authority of a webpage. While the details of PageRank are proprietary, it is...

A meta tag is an element that provides information about the metadata of an HTML document. This information could be the keywords, author, page...

The Google Sandbox Effect is a concept used to explain why newly-registered domains and websites rank poorly in Google Search Engine Results Pages...

A URL is a “Uniform Resource Locator.” And that…doesn’t really clear things up, to be honest. What does that mean? Well, essentially, the website is...

Keyword proximity is the distance between two words in a sentence. In SEO, the proximity of keywords is the difference between the combinations of...

Web crawling is the process of indexing data on web pages by using a program or automated script. These automated scripts or programs are known by...

Long-tail keywords are longer search phrases (typically, three or more words) with highly specific search intent. Because these keywords are more...

A 301 redirect is one option when you set your domain to forward to another destination URL. When someone types your domain in the address bar, a 301...

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people...

The Google Sandbox Effect is a concept used to explain why newly-registered domains and websites rank poorly in Google Search Engine Results Pages...