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  1. #1
    Senior Member
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    May 2020
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    Spain
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    What’s the difference between landing page optimization and conversion rate optimizat

    What’s the difference between landing page optimization and conversion rate optimization?

  2. #2
    Registered User handmaderug's Avatar
    Join Date
    Sep 2019
    Posts
    131
    Hi Friends,

    Conversion Rate Optimization: Conversion Rate Optimization (CRO)in simpler terms refers to the process of boosting the number of site visitors. Also these visitors are the ones who actually respond to a certain pop-up or button on your site. Such actions may involve filling a form, placing an order or even commenting/sharing/liking a content. For Quality CRO, it’s important to recognize how a visitor responds to certain features, and what exactly he/she looks for in a site. That way, you can remove those elements which prevent them from taking further action and become your customers.

    Landing page optimization: (LPO) is the process of improving elements on a website to increase conversions. You can define Landing page optimization as a subset of Conversion Rate Optimization (CRO), as in the fact that improving your landing page activity is a part of improving your overall Conversion rate statistics. For Landing Page Optimization A/B testing is one of the better strategies to improve the conversion rates.

  3. #3
    Registered User
    Join Date
    Dec 2018
    Posts
    643
    Hi All,

    CRO can be defined as marketing optimization process that follows the frame work to increase the percentage of visitors completing your goal action.

    Conversion rate optimization is focused to convince more of your website visitors to take the desired action you want them to take on your website, Landing page, or within a campaign

    Landing Page optimization(LPO):

    LPO can be defined as the process of improving elements on a website to increase conversions.

    Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.

  4. #4
    Registered User
    Join Date
    Jan 2020
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    USA
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    To optimize a single page website - landing page optimisation.

    To increase your business leads in conversion rate optimisation.

  5. #5
    Registered User
    Join Date
    Nov 2019
    Posts
    1,806
    Conversion Rate Optimization: Conversion Rate Optimization (CRO)in simpler terms refers to the process of boosting the number of site visitors. ... Landing page optimization: (LPO) is the process of improving elements on a website to increase conversions.

  6. #6
    Member
    Join Date
    Mar 2019
    Posts
    84
    Hey there, Landing Page Optimization is part of Conversion Rate Optimization, they are overall really intriguing if you are to look into them and understand the process. I own an online business and to be fair I'm not such a pro when it comes to doing my own marketing. It's not that I don't find it interesting, but have a hard time learning all there is to it as I'm quite busy with other parts of the business during the day. I use the services of a conversion rate optimization agency and I have amazing things to say about them, I'm pretty sure my shop would go downhill if it wasn't for their services. I can't even compare how my business is flourishing now with the way it was when I first started out unknowing of what's out there.

  7. #7
    Senior Member
    Join Date
    Dec 2019
    Posts
    965
    Conversion Rate Optimization: Conversion Rate Optimization (CRO)in simpler terms refers to the process of boosting the number of site visitors. Also these visitors are the ones who actually respond to a certain pop-up or button on your site. Such actions may involve filling a form, placing an order or even commenting/sharing/liking a content. For Quality CRO, it’s important to recognize how a visitor responds to certain features, and what exactly he/she looks for in a site. That way, you can remove those elements which prevent them from taking further action and become your customers.

    Landing page optimization: (LPO) is the process of improving elements on a website to increase conversions. You can define Landing page optimization as a subset of Conversion Rate Optimization (CRO), as in the fact that improving your landing page activity is a part of improving your overall Conversion rate statistics. For Landing Page Optimization A/B testing is one of the better strategies to improve the conversion rates.

    A/B testing involves creating two different versions of your page(page A and page B) where both of them have a different headline. A/B testing software directs 50% of the traffic to page A and the other 50% to page B. Both pages have a CTA, and you can see which page (or headline) performs better.

  8. #8
    Registered User
    Join Date
    Feb 2020
    Posts
    405
    Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.

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