It's simple. Web designers look for clients or create advertisements for their services and clients themselves ask for services. I talked to a girl who worked as a web designer for a few months and she told me some stories about this. They design the client's websites and customize the design as the client requires it. Also, a web designer can design the layouts of this or that project, so there are many ways to make money. 15 an hour is how much a year? This is the average amount. A web designer earns a little more.