What is Email Marketing?

[Alina Fernandiz]

What is Email Marketing?

Hey Sha,

Thanks for asking this question!

Email marketing — a powerful content marketing technique that many e-commerce businesses use today.
email marketing isn’t just sending emails to subscribers. There’s actually more to it.

Email marketing is the process of sending optimized commercial messages through email to targeted consumers.

It includes the process of developing promotional emails, testing, and maintaining them as well.

Email marketing can be used to increase sales, improve brand loyalty, and deliver important information.

It is a kind of direct marketing and in the past, it was used to mass-target people.

Current regulations now in place are stricter on how email marketing can be used as a communication channel.

It is a direct form of marketing, similar to marketing through snail mail, but email marketing is much more efficient for your wallet and for the environment since it’s totally paperless!

Email marketing is closely linked to email advertising.