What is Influencer Marketing?

[mansiranaez]

How does Influencer marketing help to sell products or services?

[chris26]

Influence marketer is a person or celebrity that mentions and promotes products or services to their followers on social media. If people like someone and follow what they are doing they tend to buy things they promote.

[Cyril30]

Influencer marketing is marketing that uses key content creators to drive authentic conversation and engagement around a brand's products and message.

[juliaalan]

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.

Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. Though social-media and content marketing often fit inside influencer campaigns, they are not synonymous with influencer marketing.


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