• Make sure your headings - (ie. h1) contain your keyword phrase
  • Provide a unique title containing your keyword phrase for each of your pages
  • Name your pages based on their main keyword phrase (ie. /classic-cars.html)
  • Use text over images - the content in an image cannot be analyzed by a search engine and therefore will have no affect on SEO
  • Keep your website fast - do not use large images or other media as a search engine may penalize you for a slow site
  • Design a sitemap - search engines will have an easier time indexing your site if they can easily find all your internal links